Business Model
Since opening its first set of doors in 2001, The Woodhouse and its business model have proven to be a success. While each guest may receive different treatments, the total experience will always be the same. The company has developed a series of steps that spa employees must deliver to each guest, thus ensuring that all guests receive the same signature elements that are not only unique but also therapeutic. These steps are called "The 99 Elements of The Woodhouse Experience" and are the heart of the business model.

The 99 Elements outlines the steps that each spa team member must deliver to each guest to guarantee that the experience is uniform and expectations are exceeded no matter which location the guest might visit. This creates a familiarity and intimacy that transfers from one location to another and extends the family concept from the team to the guests.

How do you franchise an experience?
The premise was to take the intangible aspects of an experience and make them tangible in order to consistently duplicate services, products and ambiance at every location.

Here are a few aspects of the business model that make it unique:
• Proprietary treatments
• Natural and certified organic products
• Destination type spa in a neighborhood setting
• Personal, handwritten thank you cards
• Attention to detail
 

Details